Watches are the New Hand Bags
This entry was posted on 3/5/2007 11:18 PM and is filed under GOT2BU TRENDS.
By Patricia S. PAO
Sadly, we have bid farewell to the handbag as THE self-expressive accessory. And shoes, a worthy option, have always played second-fiddle. That being said, we are constantly searching for the next "it" item.
Key factors are that it must be:
1) universally worn (e.g. not size dependent),
2) easy to wear, be self-identifying (e.g. worn or carried by the user), and
3) outwardly and obviously visible to friends, family and, better yet, strangers.
Watches, have long been recognized by men to fit the above criteria. Now, we are finding the trend increasingly being adopted by women. Tag Heuer, launched its women's division less than two years ago and is finding it to be their fastest growing category. As a result, they are embarking on an aggressive strategy to promote watch-wardrobing to their female customers.
Interestingly, it's a new kind of watch, which is making the biggest splash. Eschewing the typical ladies watch, women are opting to wear men's watches, preferring the larger face, and bolder styling and detailing.
Personally, I have always been a big fan of wearing men's watches as I find women's watches to be a little "sissy." I predict we will see an increasing number of entrants into this category. The question is, can manufacturers keep up with growing demand? There is a shortage of skilled watch makers and already high-end manufacturers such as Rolex are reporting difficulties in supplying forecasted demand.
